Product Marketing
As an iconic national-ready-to-drink (RTD) staple in Japan, Suntory Horoyoi Plum Wine Soda comes in a portable 350ml can, masterfully blending the mellow aroma of Japanese plum wine with the crisp fizz of soda water—tailor-made for adults seeking a relaxed, gentle buzz. Upholding Suntory’s century-old brewing craftsmanship, it selects premium Japanese plum extract to capture rich, natural fruity sweetness, paired with pure carbonated water and a smooth distilled spirit base. The sweetness is perfectly balanced, free from cloyingness, embodying the Japanese "subtle elegance" aesthetic.
Upon opening the can, rich plum aromas burst forth alongside delicate bubbles. On the palate, soft plum sweetness unfolds gently first, followed by a harmonious blend of subtle fruit tartness and bubbly refreshment that neutralizes the alcohol’s warmth, leaving a clean, lingering sweetness. With a mild 3% ABV, the gentle intoxication is light and effortless—no harsh burn, just a soothing sense of relaxation. Whether unwinding after work, gathering with friends, or pairing with izakaya snacks like edamame, gyoza, or salt-grilled mackerel, its convenience and sweet-tart, refreshing flavor turn ordinary moments into cozy, healing experiences, perfectly embodying Horoyoi’s brand philosophy: "Relaxed Intoxication, Joy on the Go."
Ingredients
Water, Spirits, Sugar/Carbonated Water, Acidulant(E330), Flavouring, Vitamin C, Safflower Colour.
