Product Marketing
Suntory Horoyoi Plum Wine Soda is a classic bestseller in the Japanese ready-to-drink (RTD) category. Packaged in a portable 350ml can, it masterfully blends the mellow sweetness of Japan’s national favorite plum wine with the crisp refreshment of soda water, tailor-made for adults seeking a relaxed, gentle buzz. As a beloved national brand under Suntory, Horoyoi upholds its signature craftsmanship—selecting premium Japanese plum extract to capture rich, natural fruity sweetness, paired with pure carbonated water and a smooth distilled spirit base. The sweetness is perfectly balanced, free from cloyingness, embodying the Japanese aesthetic of "subtle elegance."
Upon opening the can, rich plum aromas burst forth alongside delicate bubbles. On the palate, soft plum sweetness unfolds first, followed by a harmonious blend of subtle fruit tartness and bubbly refreshment that neutralizes the warmth of the alcohol, leaving a clean, lingering sweetness. With a mild 3% ABV, the gentle intoxication is light and effortless—no harsh burn, just a soothing sense of relaxation, perfectly interpreting the "adult's gentle drinking ritual."
Seamlessly fitting into every casual moment: unwinding alone after work, chatting with friends at gatherings, enjoying outdoor picnics, or pairing with izakaya snacks (such as edamame, gyoza, or salt-grilled mackerel). No complicated mixing required—just pop the can and savor. Its convenience and sweet-tart, refreshing flavor turn ordinary moments into cozy, healing experiences, perfectly embodying Horoyoi’s brand philosophy: "Relaxed Intoxication, Joy on the Go."
Ingredients
Water, Distilled Spirits, Sugar, Carbonated Water, Plum Juice (or Plum Flavoring), Acidulant (E330 Citric Acid), Flavorings, Vitamin C, Natural Colorant (e.g., Safflower Yellow Extract)
